The goji berry (or Lycium Barbarum to its Latin-speaking and botanist friends) is a natural source of energy and longevity. The wee red treasure houses contain B-complex vitamins, necessary for converting food into energy, and are the richest source of carotenoids of all known foods. Goji berries contain Cyperone which benefits heart and blood pressure, alleviates menstrual discomfort, and has been used in the treatment of cervical cancer.

Beverly Hills pharmacist and nutritionist, Dr Earl Mindell, has conducted extensive research on the goji and believes the berry has powerful benefits on health, well-being and anti-ageing, more than any other product he has seen in the last 40 years. It is grown on the highest peaks in the world on the rugged, snow-capped Himalayan mountains of Asia and harvested and available in New Zealand as a reddish juice in a large bottle.

So, what does it taste like? It's a fruity sweet taste with a bubble gum finish, hard to describe as being like any other fruit; more of an interesting cocktail of juices.

It is these EFAs (essential fatty acids) that are the FATS women really DO want; for the body's production of hormones and for the smooth functioning of the brain and nervous system. Goji are a power-packed source of 19 amino acids —the building blocks of protein- including all eight that are essential for life; 21 trace minerals, including germanium, an anti-cancer trace mineral rarely found in foods. They also contain more protein than whole wheat (13 percent).

Goji juice is sold in New Zealand as a liquid dietary supplement. So, go for goji- and good health. It's berry nice.